Join the club - some real-world examples of the type of exceptional thinking you could start demonstrating
- Ade @ Bvolvr Inc.
- Jan 2
- 3 min read
Updated: Feb 26

Optimal thinking is about making the best possible decisions or taking the most effective actions in various contexts. Below are real-world examples that demonstrate the application of optimal thinking in different fields:
1. Business Leadership: Jeff Bezos (Amazon)
Scenario: When Amazon was in its early stages, Jeff Bezos faced the decision of whether to keep the company as an online bookstore or expand into other product categories.Optimal Thinking Application:
Bezos analyzed the scalability of Amazon's platform and the emerging e-commerce market.
He adopted a long-term perspective, focusing on customer-centricity and technological innovation.
This led to the diversification of Amazon’s product offerings and the development of services like Amazon Web Services (AWS), which became a major revenue driver.
2. Public Health: New Zealand's COVID-19 Response
Scenario: In the early stages of the COVID-19 pandemic, New Zealand faced decisions about how to manage the virus.Optimal Thinking Application:
The government, led by Prime Minister Jacinda Ardern, implemented strict lockdowns and border controls based on scientific evidence.
By prioritizing public health over short-term economic gains, New Zealand achieved one of the lowest infection and mortality rates globally during the pandemic’s initial waves.
3. Sports: Michael Jordan’s Career Decisions
Scenario: Michael Jordan’s decision to retire from basketball at the height of his career and later return to the NBA.Optimal Thinking Application:
Jordan’s initial retirement was driven by his desire to explore other passions, such as baseball, and to recover mentally and emotionally.
His decision to return was strategic, considering his ability to still perform at an elite level and contribute to his legacy.
The result was a second three-peat championship run with the Chicago Bulls, solidifying his status as one of the greatest athletes of all time.
4. Technology: Elon Musk (SpaceX)
Scenario: Elon Musk invested in reusable rocket technology despite the high risk of failure.Optimal Thinking Application:
Musk focused on the long-term goal of reducing space travel costs and enabling interplanetary exploration.
By testing and iterating rapidly, SpaceX achieved milestones like landing and reusing rockets, revolutionizing the aerospace industry and paving the way for sustainable space missions.
5. Crisis Management: Sully Sullenberger (Hudson River Landing)
Scenario: In 2009, Captain Chesley "Sully" Sullenberger safely landed US Airways Flight 1549 on the Hudson River after both engines failed.Optimal Thinking Application:
Sully quickly assessed the situation and determined that returning to the airport was not feasible.
He made a decisive choice to land on the Hudson, prioritizing passenger and crew safety.
His decision saved all 155 lives on board and became a model for calm and effective crisis management.
6. Environmental Conservation: Tesla’s Electric Vehicles
Scenario: The traditional automobile industry was dominated by gasoline-powered vehicles, posing environmental challenges.Optimal Thinking Application:
Tesla focused on developing electric vehicles (EVs) to address climate change and energy sustainability.
By investing in advanced battery technology and renewable energy integration, Tesla made EVs more practical and desirable, reshaping the automotive industry.
7. Personal Finance: Warren Buffett’s Investment Philosophy
Scenario: Buffett consistently makes investment decisions that prioritize long-term value over short-term gains.Optimal Thinking Application:
He avoids speculative ventures and focuses on companies with strong fundamentals and competitive advantages.
This disciplined, data-driven approach has made him one of the most successful investors in history.
Key Lessons from These Examples:
Prioritize Long-Term Goals: Focus on sustainable success rather than short-term wins.
Use Data and Evidence: Make informed decisions based on the best available information.
Balance Risk and Reward: Take calculated risks with a clear understanding of potential outcomes.
Adapt and Iterate: Continuously refine strategies based on new insights and changing circumstances.
These examples highlight how optimal thinking drives exceptional outcomes across diverse contexts, from individual decisions to global challenges.
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